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Founder & CEO

POTSH Music is an independent AI-era music and IP studio developing artists, catalogs, visual worlds, release systems, and audience funnels as interconnected creative properties. As Founder & CEO, I lead company strategy, creative direction, music/IP development, artist-world architecture, AI-assisted production workflows, distribution, marketing, analytics, and commercial operations.

• Built and operate a human-led, AI-assisted studio model designed to release worlds, not just artists
• Developed a growing portfolio of artist/IP worlds across SAINTE NICK, GIRL.CODE, Riley Gavins, Peter Chase Jr., FLONYX, and additional projects in development
• Generated 10M+ social media views, reached audiences across 78 countries, and created early revenue across the catalog
• Built launch systems across music distribution, metadata, landing pages, social content, paid media testing, editorial assets, ecommerce, and performance reporting
• Produce AI-assisted, human-directed creative outputs across music, image, video, campaign strategy, and brand systems, with final work manually reviewed, finished, and released under human creative control

AI-assisted. Human-directed. Manually finished.

Sr. Director, Talent Strategy, Culture & Organizational Effectiveness

Led enterprise talent systems work across Nike's global talent ecosystem — connecting hiring, mobility, culture, organizational effectiveness, workforce planning, and AI-enabled transformation into clearer operating models and stronger execution rhythms.

Oversaw a 35+ person organization across Talent Acquisition Strategy, Employer Brand, Hiring Enablement, Internal Mobility, and Early Career programs while partnering with Talent Management, Organizational Development, Learning, HR Technology, Legal, Finance, and senior business leaders.

• Built the operating model, governance, quarterly business review discipline, and performance infrastructure for Nike's Global Talent Acquisition COE
• Launched Nike's first AI-powered recruiting assistant and redesigned career site experience to improve candidate engagement, conversion, and hiring experience
• Developed Nike's Internal Gig Marketplace MVP to support internal mobility, stretch assignments, and workforce agility
• Created real-time dashboards and recruiter capacity models to improve visibility, prioritization, and executive decision-making
• Elevated hiring quality through interview frameworks, readiness training, recruiter development, and scalable talent playbooks
• Strengthened cross-functional governance with HR Tech, Legal, Finance, and business leadership across the hiring ecosystem
• Designed executive onboarding experiences that translated Nike's culture, expectations, and employee experience into a premium leadership transition model
• Helped connect talent acquisition, mobility, employer brand, and workforce strategy into a more integrated enterprise talent system

Brand-owned · Nike Careers: Our Stories youtube.com/@NikeCareersOurStories ↗

Why We Do It

How We Do It

Just a job? Not to you.

Sr. Director, Global Talent Acquisition

Led enterprise hiring strategy, talent acquisition enablement, and global recruiting transformation across Nike, Jordan, and Converse during a period of accelerated business and workforce change. Partnered across Talent Acquisition, HR, business leadership, HR Technology, Finance, and Legal to strengthen hiring operations, candidate experience, workforce planning, and global talent delivery.

• Led global hiring initiatives and talent acquisition enablement for Nike, Jordan, and Converse
• Built strategies to improve hiring velocity, pipeline health, talent quality, and operational consistency across global markets
• Shaped enterprise workforce planning, location strategy, and talent acquisition capability expansion
• Used market intelligence, performance data, and recruiting insights to inform talent strategy and resource decisions
• Advanced hiring frameworks, recruiting practices, and enablement tools across TA and HR partner teams
• Modernized candidate experience and recruiting operations to support Nike's long-term talent and inclusion goals
• Led a 20+ person team across Global Recruiting Strategy, TA Enablement, and EVP functions
• Served as a member of Nike's Stores HR Leadership Team

Sr. Director, HR — Talent Strategy & Organizational Change Operations

Led strategy, operations, innovation, and creative design for Target's Talent & Change COE — supporting enterprise talent, learning, culture, DEI, team member experience, and organizational capability work across a 360,000-person workforce.

Built the operating infrastructure behind how Target designed, delivered, measured, and scaled enterprise people experiences across stores, supply chain, headquarters, and leadership populations.

• Led a 30+ person organization across Strategy, Innovation, Creative Design, and Operations for Target's largest HR COE
• Designed inclusive team member experiences, equitable talent practices, and scalable learning moments that reinforced Target's culture
• Rebuilt COE operating routines, strategic planning rhythms, and cross-functional governance to improve alignment and execution
• Advanced Target's digital and virtual learning capabilities, including VR-enabled development experiences for frontline and executive audiences
• Delivered learning programs with 93% favorability and engagement scores across broad enterprise populations
• Enabled expanded access to on-demand learning, increasing total learning hours and repeat engagement
• Served as Executive Co-Chair of the HR Diversity Action Committee and reverse mentor to an HR Leadership Team member
• Represented Target externally through L&D and future-of-work speaking engagements, including Skillsoft Perspectives

Featured · Skillsoft Perspectives 2021 Interviewed by Skillsoft CMO on Target's learning transformation for 360K+ team members

Target's Journey to Transforming Learning · Skillsoft 2021

Director, Talent Acquisition Strategy & Operations

Led Target's enterprise Talent Acquisition strategy, operations, recruitment marketing, employer brand, recruiting technology, and analytics infrastructure supporting the annual hiring of 130,000+ team members worldwide.

Built the systems, routines, tools, and operating model behind one of the largest high-volume and professional recruiting engines in retail.

• Led a nearly 40-person organization across TA Strategy & Planning, Recruitment Marketing, Employer Brand, Recruiting Operations, Events, Partnerships, and Coordination
• Developed Target's global Talent Acquisition capability maturity model and enterprise recruiting strategy
• Built annual recruiting plans across stores, distribution centers, headquarters, and specialized business areas
• Oversaw recruiting operations across process, technology, analytics, reporting, and business delivery support
• Managed recruitment marketing, employer brand, digital campaigns, events, and external partnerships
• Supported multi-million-dollar TA budget planning and operational prioritization
• Served on HR's Diversity Action Committee, focused on representation, hiring, retention, and advancement across HR
• Served as reverse mentor to an HR Leadership Team member and company officer

Selected work · Target era archive ↗

TARGET LAB x NYC · Career Development

Target · TA Strategy & Operations

Advisory Board Member

Served as a paid advisory board member for English Rose, a care provider supporting people with Alzheimer's, dementia, complex medical conditions, and end-of-life needs.

• Advised on people, brand, experience, and organizational strategy
• Brought enterprise HR, culture, and experience design perspective to a mission-driven care model

Founding Board Chair

Founding board chair of the Talent Marketing Board, a senior community for leaders in employer brand, recruitment marketing, and talent attraction.

• Helped shape industry dialogue around employer brand, candidate engagement, and the relationship between brand, culture, and talent

Director, Talent Acquisition

Led enterprise talent supply and attraction across Gap Inc.'s global brand portfolio.

• Connected employer brand, recruitment marketing, recruiting operations, and pipeline strategy across Gap Inc., Gap, Banana Republic, Old Navy, Athleta, and Intermix

Director, Talent Acquisition

Led talent brand, recruitment marketing, recruiting operations, recruiting technology, and entry-level HQ recruiting across Gap Inc.

• Led & built career site strategy, recruiting tools, digital and in-store collateral, events, partnerships, ATS, CRM, reporting, and recruiting operations

Director, Global Talent Brand

Created and led Gap Inc.'s global talent brand function across its multi-brand retail portfolio.

• Built employer brand strategy, recruitment marketing, and external talent storytelling across Gap Inc., Gap, Banana Republic, Old Navy, Athleta, Piperlime, and Intermix
• Served as a Glassdoor Client Advisory Board member and received Gap Inc.'s company-wide Exceed Award

Selected work · Gap Inc. talent brand era archive ↗

Gap Inc. · Talent Branding Approach

NRF Member Spotlight · Gap Inc. Careers

Talent Brand Campaign · Career Opportunity

Talent Brand Campaign · Design

HCI · Talent Brand Simplification (talk)

Strategist, Global Recruitment Marketing & Employment Brand

Led global recruitment marketing and employment brand strategy for Target Careers.

• Managed career content, social media, digital campaigns, and passive candidate engagement across priority hiring segments

Marketing Manager, Private Label Grocery Brands

Led marketing, promotional, in-store, and packaging strategy for Target's private-label grocery portfolio.

• Supported Market Pantry, Simply Balanced, up&up, and Archer Farms across brand, packaging, merchandising, and store experience work
• Led multi-million dollar marketing budgets for multiple $1B+ Target owned brands

Selected work · up&up owned-brand spots archive ↗

up&up · Household Commodities

up&up · Back to School

Marketing Manager, Hardlines

Led promotional and in-store marketing strategy for Target's baby, personal care, and household commodities businesses.

• Partnered with vendors including P&G, Johnson & Johnson, and Kimberly-Clark to activate category marketing programs

Sr. Marketing Specialist, Toys & Sporting Goods

Led integrated marketing planning for Target's toys and sporting goods categories.

• Spearheaded Target's Holiday Toy Catalog, helped shape Q4 strategy, and supported owned-brand packaging work

Specialist, Shopper Marketing

Developed shopper marketing and retail activation programs for Kimberly-Clark brands at Target.

• Supported promotional programs across baby care, child care, adult care, feminine hygiene, and family care categories

Sr. Marketing Specialist, CSR/ESG

Developed marketing strategies for national community relations, education, arts, multicultural, and brand-building initiatives.

• Managed cross-functional partners, integrated campaigns, and multi-million-dollar marketing budgets

Selected work · Target CSR archive ↗

Target · Field Trip Grant