A FOUNDER · AN OPERATOR · A WRITER · PORTLAND, OR   01 · The fourth door

Advisory.

A few seats. Operator to operator. Nike. Target. Gap. Twenty years running the talent, brand and creative systems large consumer companies live on — including Nike's first AI-powered recruiting assistant — and now a founder building an AI-native company end to end. I sell four things, plainly: an answer, a plan, access, and the hour.

02 · What I sell, plainly

Four ways in. Every one ends with something you can act on.

02 · THE PROJECT

The Plan.

FROM $15K · FIVE WEEKS · ONE ORGANIZATION

A board-ready AI operating plan — people, technology, process.

Week 1: diagnostic — stakeholder interviews plus an audit of your talent systems and AI stack. Weeks 2–3: the plan — keep/kill/pilot tool triage, org design implications, adoption sequence, risk map. Week 4: a 90-day pilot plan with owners and metrics. Week 5: live executive readout plus a narrated video review your leadership team can rewatch and share. Fixed price. Fixed scope. No hourly meter.

03 · BY INVITATION

The Access.

PRICING ON REQUEST · A FEW SEATS

The operator in the room while you execute.

A monthly working session, async answers for decisions in flight, and your plan kept current as the tools and the org move. Offered after The Plan, or as a paid board seat. Not sold cold — continuity requires context. Transformation doesn't fail at the roadmap; it fails in month four.

04 · FOR RESEARCHERS

The Hour.

VIA EXPERT NETWORKS

An hour of direct answers for diligence and strategy teams.

Available through GLG, AlphaSights, Guidepoint, Third Bridge and Office Hours for expert consultations on talent acquisition technology, AI in HR, frontline retail workforce, AI music and rights, agentic AI operations, and creator-economy platforms.

03 · Optimize me for your need

Come with a role and a problem. Leave with the right-sized engagement.

If you run people, talent or HR

The board wants an AI plan. Every vendor is lying to you.

I've sat in your chair at Fortune-25 scale — 360,000-person workforce systems, 130K hires a year, enterprise transformation, CEO onboarding. I've bought, built and killed the tools your vendors are pitching, and I ship AI in production daily in my own company. Vendor-neutral, board-literate, and accountable in the room.

Start withThe Answer on your sharpest question. Graduate to The Plan when the mandate is real. The Access if you're mid-transformation.
If you're a founder or creator

You're building with AI and everything is a decision.

I run an AI-native company end to end — 40+ artists, six worlds, and every platform, report, brand and ad campaign behind them self-built. Audience you own versus audience you rent, rights and IP before scale, agent operations that actually hold up. Operator to operator, no theory.

Start withThe Answer. Most founder problems fit in ninety minutes — the ones that don't become a scoped Plan.
If you're an investor or strategist

You need someone who has actually operated the thing.

Diligence-grade answers on HR technology, AI-in-talent adoption, frontline retail workforce economics, AI music and rights, agentic AI tooling, and creator-economy platforms — from a recent Fortune-25 operator who is also a current AI-native founder, not a career analyst.

Start withThe Hour via your expert network — or book direct and skip the markup.
If you're a board or association

Your workforce, your model, or your industry is turning over.

Workforce transformation, supplier diversity, and future-of-work strategy with published, evidence-driven positions — and standing advisory precedent with a paid board seat and the National Association of Minority Contractors.

Start withThe Access — a board seat or standing advisory conversation. One session of The Answer makes the fit obvious first.
TALENT ACQUISITION TECH & AI-IN-HR FRONTLINE & RETAIL WORKFORCE AI MUSIC & IP RIGHTS AGENTIC AI OPERATIONS EMPLOYER BRAND & RECRUITMENT MARKETING CREATOR PLATFORMS & OWNED AUDIENCE FUTURE OF WORK & WORKFORCE POLICY PERFORMANCE MARKETING & ANALYTICS SUPPLIER DIVERSITY & CONSTRUCTION WORKFORCE
04 · The receipts

Twenty years of proof. Not a certification in sight.

1st
AI-powered recruiting assistant shipped at Nike — bought, built and killed talent tech from the inside
360K
Person workforce — talent systems run at Target, 130K+ hires a year, seasonal surge included
35+
Person global org led as Sr. Director, Head of Global Talent Acquisition COE, Nike
CEO
Onboarding led at Nike — enterprise transformation from the inside of the room
40+
Artists across six worlds at POTSH Music — platforms, reporting, brand and ads all self-built
MIT
Applied Agentic AI certificate, 2026 · MBA · LinkedIn Talent Connect keynote speaker

"You could sell that." … "I want to do this with you — think of this as a partnership."

VP, HR Technology & Operations — Fortune 50 retail — mid-session, while we turned his idea into a product plan. Within a week of our first conversation he had shipped a working app.
05 · How I work

AI-assisted. Human-directed. Manually finished.

Fixed price, fixed scope.

No hourly meter, no scope creep, no discovery-call theater. You'll know what it costs and what you get before we start — and the price on this page is the price.

The video is the difference.

Every Plan ships with a narrated video review of the full deck. Your leadership team rewatches the argument, not just the slides — and the people who missed the room still hear the reasoning.

Honest capacity.

This is one operator, not a firm. A few seats, a handful of plans a year, one session at a time — advisory stays sharp because it stays scarce. If I'm not the right fit, I'll say so in the first 15 minutes and you won't pay.

06 · Asked and answered

Questions, answered plainly.

Is this coaching?

No. Coaching helps you find your own answer; advisory gives you mine — grounded in twenty years of operating these systems at Nike, Target and Gap scale, and in building an AI-native company right now. No certification curriculum, no hourly menu, no "discovery journey."

What does it cost?

The Answer is $950 flat. The Plan starts at $15,000 for five weeks (intro pricing for the first cohort, in exchange for a written case study; standard runs $20–25K). The Access is by invitation with pricing on request. The Hour runs through expert networks at their standard rates.

Who is this NOT for?

Anyone who wants a body shop, an implementation team, or a cheerleader. I don't run your team, I don't sell hours in bulk, and I won't tell you your AI strategy is great if it isn't.

Why you instead of a big firm — or an AI?

Because you're not buying analysis; AI made analysis cheap. You're buying judgment from someone who has bought, built and killed these exact systems inside Fortune-25 companies, builds with AI in production every day, and will stand in front of your board accountable for the recommendation. AI eats the conversation. It can't carry the accountability.

Do you work with startups and small businesses?

Yes — The Answer is sized exactly for that, and the client list runs from Fortune-50 rooms to an Etsy boutique. If your problem needs more than ninety minutes, we'll scope a Plan honestly or I'll point you somewhere cheaper.

How fast can we start?

The Answer books within two weeks. Plans start monthly — one at a time. Email advisory@potsh.com with your role and the problem in three sentences; you'll get a real reply, usually same day.

07 · The fourth door

Bring the problem.
I'll bring twenty years.

Email your role and the problem in three sentences. If The Answer fits, you'll get a booking link. If it doesn't, you'll get told the truth — usually the same day.

advisory@potsh.com →